CiMSO’s Chief Information Officer, Andrew Marshall, addressed the Thailand Hotel Association in Bangkok on the solutions offered by CiMSO’s next-generation technology and how it improves service delivery and resolves operational challenges. He discussed how the hotel industry is fundamentally dissatisfied with the effectiveness of current fragmented technology options. By implementing customer-centric, next-generation systems, and by developing core competencies, the industry is able to improve customer service delivery.