Follow the Money Home… The Home of Golf
Economic Benefits of the 150th Open at St Andrew’s
Scotland, the Home of Golf, hosted the 150th Open at St Andrews – and what a homecoming it was!
According to an independent study commissioned by The R&A, VisitScotland, and Fife Council, the Championship generated over £300 million in economic benefit for Scotland. This includes a total economic impact of £106 million in new money entering the economy and £201 million of destination marketing benefit delivered through global event broadcasting.
Economically the highest in the history of the Championship
The total economic benefit delivered by the 150th Open is the highest in the history of the Championship, and it’s easy to see why. The event attracted a Championship record 290,000 fans to St Andrews, surpassing the previous high mark set at the same venue in 2000. Over half of the spectators who attended the event travelled from outside Scotland, with visitors from the United States of America, Canada, and the Republic of Ireland among those making the trip.
The study also found that Fife alone received a £61 million injection of new money as tens of thousands of visitors travelled to the region to attend the Championship. More than half of all spectators intended to attend at least one of the following three editions of The Open being played at Royal Liverpool, Royal Troon, and Royal Portrush.
The Home of Golf
These figures are a testament to Scotland’s status as a world-class destination for golf and significant events and a welcome boost for Scotland’s tourism industry, which has faced numerous challenges over the past few years. As we look to the future, let us hope that Scotland can continue to build on this success and defend its position as the Home of Golf.
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With modern management software like CiMSO ERP suites, golf clubs can efficiently manage their operations and continue to thrive in an industry that continues to “follow the money.’’
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