Membership and Loyalty programs creating Long Term guests
There has never been a better time for hotels, lodges, resorts, and game parks to take a closer look at one of the most popular aspects of the hospitality business: Membership and Loyalty programs.
These programs can provide great benefits:
- Increase sales & revenue
- Saving money through guest/customer retention)
- Gather valuable Customer Data and Trends
- Increase guest “wallet-share” at your company/group
- Reduce “low-margin” guests
- Guest Appreciation and Retention
- Better and focused communication
- Attract new guests/customers
- Create value, benefits, and exclusivity to guests
Many Hotels are slowly moving away from short-term engagement tactics and moving more towards long-term engagement tactics by offering clients affordable Membership and Loyalty packages. Scott Weller, CTO & co-founder of SessionM (a Mastercard Company) said: “This moment in time is an amazing opportunity to engage customers around their dreams and hopes for the future’’.
Guest membership and loyalty programs should allow:
- guests to build up (and limit) credit
- attract new guests through discounts to drive loyalty and membership applications
- offer guests rewards
- create ways to accumulate points.
- communicate – remind loyal members about privileges and exclusivity
Membership and Loyalty Software is part of the CiMSO’s CLUBmanager product. It provides a customer-centric membership and loyalty administration program with recreational activities and wellness management.
It offers:
- primary and dependent membership control
- user-defined membership types and numbers
- rule-based bulk membership fees
- bulk transactions with loyalty points-management
- seamlessly integrated into CiMSO’s CLIENTmanager system.
To learn more about the Membership and Loyalty features within CiMSO’s CLUBmanager, contact CiMSO’s marketing team in your theatre.