Just when you thought you had millennials figured out, along comes Generation Z. According to research, they will make up 40% of all customers by 2020. They are born between the late 1990s and early 2010s and are the most ethnically diverse and digitally savvy generation in history. They travel an average of 29 days per year, enjoying sight-seeing which is typically off the “beaten” path.

According to the 2018 Travel Trends Report, millennials (also known as Generation Y born around the early 1980s to early 2000s) are the largest living generation and according to an Airbnb survey, they prioritize travel over home purchasing or buying a car.