Golf’s Record Surge: Is Your Club Ready?

Golf in Great Britain is booming. According to Sporting Insights, rounds played in the first half of 2025 are up 23% year-to-date, with Q2 alone growing by 25% compared to last year. Every region has recorded double-digit increases, driven by strong championship seasons, good weather, and a renewed passion for the game.

For clubs, resorts, and estates, the surge brings incredible opportunity – but also a pressing question: is your operation ready to meet the demand?

Scaling Tee Times and Bookings Without the Chaos

More golfers mean fuller tee sheets and a higher risk of double-bookings, missed opportunities, and operational strain. Managing cross-over facilities, seasonal green fees, and dynamic bookings requires more than a manual process.

With CiMSO’s GOLFmanager, you can configure unlimited courses, fast tee-sheets, and dynamic green fees – all linked directly to membership and billing. From real-time waiting lists to SMS/email confirmations, every booking is optimised and tracked.

Delivering Seamless Member and Guest Experiences

As participation grows, pressure increases at reception desks and across club facilities, where member identification, access control, and billing must happen quickly and without error. CLUBmanager simplifies this through a central membership and loyalty platform, managing main, dependent, and nominee profiles with detailed segmentation. Instant identification via RFID, QR, or barcode cards, supported by photo and digital signature validation, ensures secure and efficient check-ins and transactions.

Membership statuses, privileges, and access rights are automatically managed through configurable rules and schedules, while integrated billing, levies, deposits, and loyalty points operate seamlessly in the background. With built-in communications, document management, and staff task scheduling, CLUBmanager reduces administrative friction, allowing members and guests to spend less time waiting and more time enjoying the club experience.

Turning Increased Play into Increased Revenue

Record rounds don’t just impact the course; they extend to restaurants, bars, and pro shops. Every sale should link back to a member or guest profile, updating stock and accounts in real time.

CiMSO’s RESTaurateur, SHOPkeeper, and STOCKmanager connect every transaction – from a buggy rental to a post-round meal – directly to loyalty points, member statements, and your financial system. Clubs can boost revenue while offering a frictionless, cashless experience for members.

Membership Growth, Loyalty, and Retention

With more golfers playing, clubs have an opportunity to strengthen member engagement. But growing numbers also make it harder to manage profiles, communications, and loyalty.

CiMSO’s CLIENTmanager and membership tools offer demographic profiling, bulk billing, loyalty points, and flexible subscription management. From automated fee collections to targeted communications via SMS and email, you can ensure every golfer feels recognised, rewarded, and valued.

From Surge to Sustainability

As John Bushell of Sporting Insights noted, the “buzz in golf” is everywhere. For clubs and estates, the challenge is making that buzz sustainable through operational readiness and exceptional service.

With CiMSO’s fully integrated ERP – spanning GOLFmanager, CLUBmanager, CLIENTmanager, RESTaurateur & SHOPkeeper POS, STOCKmanager, BACKoffice and more – you can turn today’s surge into long-term growth.

The question isn’t whether golf is booming. The question is: is your estate ready to thrive in the boom?

Contact Us

CiMSO supports clients transitioning from fragmented legacy software systems to fully integrated ERP solutions. We also manage the successful deployment of new systems in compliance with our ISO90003 Quality Management Systems and PRINCEII project management methodologies.

Don’t hesitate to contact your local CiMSO office or Value Added Reseller for more information on CiMSO’s Integrated ERP Software Suites for Hotels, Lodges, Resorts, Clubs, Timeshare, and Leasing management.